Hard Rock Seoul

The front of the Hard Rock Seoul has the Hard Rock Cafe motto "Love All, Serve All" emblazoned in big letters above the door... but it turns out this is a crock of shit. First of all, they do not open weekdays for lunch... you can only eat there from 5pm until 10:30pm... a pitiful 5-1/2 hour window. Second of all, the cafe seems to regularly close down for "special functions," meaning that even if you happen to get there at 5:00, there is absolutely no guarantee you can get in.

So I show up at 5:00 and of course, there is a "special function" from 7 to closing... luckily I got their early enough to have dinner, right? Wrong! They don't want to open the kitchen for a measly two hours, so all I could do was snap a few photos and then have dinner at TGI-Fridays down the street.

I suppose this means that the Hard Rock Seoul's actual motto is "Love All, Serve You Only if We Can't Whore Out the Restaurant for a Special Event." Given that Hard Rock Cafes are destinations sought out by tourists, collectors, and the like, I find it incredibly stupid that they should be allowed to close down the entire restaurant like this. When you are granted a license for a HRC franchise, you should be required to maintain consistent operating hours... if you want to host private functions, then build a separate room that can be closed off for that purpose (like most other cafes do).

So, while Seoul appears to have a nice cafe and would seem to have a friendly staff, I still think that it sucks ass because of the lame hours of operation that are not actually guaranteed to be hours of operation. When I come back to Seoul, I wonder if I'll even bother to try again?

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