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Creativity

Posted on April 30th, 2010

Dave!Last night was when Adobe allowed their customers who purchased Creative Suite 5 to download it. Since I spend almost my entire day working in either Photoshop, Illustrator, or InDesign, this is a pretty monumental event that affects nearly all of my professional life... and a sizable chunk of my personal life too. All-in-all, they've added some amazing features that will make what I do a lot easier. But they've also made some mistakes of such astounding obviousness that it has me wondering if they bothered to beta-test the apps before release. Oh well. I guess you can't have it all.

Alas, the best new tools and hot new features are no substitute for creativity and good design.

All you have to do is watch television for an hour to see that.

Even with all the special effects and killer graphics available today, most television commercials are annoying crap that I can't wait to fast-forward through. But every once in a while a good commercial comes along that I actually want to watch. I dunno what it is about this latest 1-800-CONTACTS ad that strikes me funny, but it does...

It's as if companies are finally getting a clue that their commercials have to entertain if they expect people to want to watch them (especially in the age of DVRs). Sure there have always been great ads every once in a while, but they're really upping their game now. Like that great commercial from Old Spice... or those funny commercials from Ally Bank... or the amazing Betty White ad for Snickers... and now this one from 1-800-CONTACTS. All money well-spent.

Of course, we have a long ways to go before we can reach the awesomeness found in Japanese commercials...

And for those of you with the pizza toppings song permanently stuck in your head... you're welcome!

   

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