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Apple Event Baby Steps

Posted on Thursday, September 13th, 2018

Dave!As my enthusiasm for Apple has waned, so too has my enthusiasm for their "events" where they unleash their new products and services on the world.

I do watch them of course. I may not be the raving Apple Whore™ I once was but, as there is no better alternative, I am still tied to the Apple ecosystem.

   
THIS IS BIG
If you want to watch the event before reading what I have to say about it, knock yourself out...

If you'd rather just get an 108-second summary, here you go...

Gotta hand it to Apple... boy do they know how to make "stuff" seem cool.

   
APPLE PARK
After moving from Apple Campus to Apple Park (home of the Giant Donut HQ, AKA "The Apple Mothership"... a building larger than The Pentagon), information on the massive complex in Cupertino has been relatively scarce. Yes, there's been a good article, a few videos, and some interviews, but nothing showing a major behind the scenes look at any of it. At this year's event (held in the Steve Jobs Theater), there were new bits and pieces shown in the cute video that started things off. If you didn't watch the entire keynote above, here it is...

Gorgeous. Obviously I'm dying to visit. But since the only thing you can see when you show up is the 100 million-dollar visitor center, I don't know that it's worth the trip.

   
APPLE RETAIL
If there's one area where Apple continues to impress me, it's with their retail operations. The stunning architecture that is the hallmark of these gorgeous new spaces is mind-blowing...

Apple Event: Retail

Now that Hard Rock Cafes have gone all hipster-lounge and are not nearly the destination-worthy attractions they used to be, one could make a strong argument for visiting Apple Stores around the globe.

   
APPLE WATCH
As I have said every time a new Apple Watch is released, the product is not for me. I have tiny wrists and wearing a massive piece of tech on my arm is not something that works. I'd much rather keep my iPhone in my pocket and use that than to be uncomfortable. Not that I don't see the appeal. Having so much so readily available is definitely something that interests me. Especially with the new Series 4 watches, which add all kinds of things that have me reconsidering my stance...

Apple Event: Apple Watch 4

The sizing issue is helped by more of the product being devoted to the watch face... and that it is supposed to be thinner. Probably not so thin that I'd be happy to wear it, but anything to take bulk away is a step in the right direction. Perhaps it's time that I visit an Apple Store and see if the smaller watch is something I could handle? Maybe. Or, if you factor in the new EKG capabilities, probably...

Apple Event: Apple Watch 4

Yes, you read that right, the thing has a frickin' EKG built into it! I've always had issues with rapid heartbeat, so maybe the new pulse sensors and EKG stuff makes Apple Watch Series 4 a smart move? And now they've also added fall detection to the mix. Considering I just had a bad spill earlier this week, maybe this is more of a necessity than a luxury as I get older? It's certainly very cool. If my cats won't help me and I can't ask Alexa to get help because I'm unconscious, perhaps now is the time to invest...

Apple Event: Apple Watch 4

We don't have an Apple Store in my corner of Redneckistan, but I think AT&T stores will be carrying them... so maybe there's that. Or a trip to Seattle to check things out.

   
iPHONE XS
It would be easy to dismiss the evolution of the iPhone X to iPhone XS with a big "meh" since things haven't changed a huge amount there. But there are three things that make Apple's latest and greatest worth a look. The first is that they are coming out with a "XS Max" version of iPhone X with a larger screen. I don't care about this, but I know a lot of people do. I was not happy having to go with the larger size of the "X" but ultimately adjusted. There's no way I want to have to get used to something even bigger in my pocket. Assuming it would even fit in my pocket...

Apple Event: iPhone

The second? Photography. The faster processor of the next-gen A12 Bionic chip sounds pretty sweet. The machine learning enhancements of the "Neural Engine" alone make for some exciting possibilities down the pipe... particularly in the arena of Augmented Reality stuff. I use my phone primarily for calls, texts, home automation control, and Facebook... none of which will benefit from all this additional power. What will benefit? The thing I use my camera for more than any other function (by a long shot!)... photography. And here's why... the new processing power will allow you to adjust aperture after the photo has been taken! So you don't have to tap anywhere to set focus points and depth of field, you just fire away and adjust after the fact. Amazing...

Apple Event: iPhone

Apple Event: iPhone

More than anything else Apple has tossed out at this event, this is what makes me covet the new iPhone XS. Well, this and the fact that they've upgraded the camera itself again. Better low-light shots with less noise and more detail. Better HDR. Better Bokeh. Stronger dual-lens capabilities. Apple just keeps getting closer and closer to DSLRs. Heck, I wish I had some of these capabilities with my DSLRs!

And that third thing? The display. Hands-on reports say that the display fidelity of the XS is pretty spectacular and a noticeable upgrade from the X. This intrigues me because I thought the OLED Super Retina X display was pretty great already.

There are a few other notable improvements. Apparently the new XS models are capable of "Gigabyte class" LTE cellular speeds. The lack of which was a big criticism of mine on the old X model. But until I know if "Gigabyte class LTE" equals "Gigabyte LTE" I have no idea what this means. It only matters if you travel in an area where it's available but, if you are in that area, it does matter. Another interesting change? Apple has gone with eSIM rather than traditional SIM cards. This is fantastic if you have two phones and would like to be able to use both in a single handset. I have no idea how this affects being able to use foreign SIM cards for cheap foreign service when I'm out of the country though. Everybody knows to contact me with WhatsApp, so the carrier doesn't matter when I'm abroad... all that matters is the price. If I can't easily change SIMs with eSIM, that kinda sucks.

   
iPHONE XR
In general, I've preferred to grab an older model phone over a new cheaper model if I don't have the cash for the latest and greatest. In my head, "former top-of-the-line" beats "cheaper newer alternative" when it comes to tech. Not necessarily every time, but often. Apple once again dips into "cheaper newer" territory with their XR model. And, once again, it's the only way to get cool colors like Blue, White, Black, Yellow, Coral, and Red...

Apple Event: iPhone

Boy would I like to have me a red iPhone! Guess I'll have to settle for a red case again. But anyway... the XR features the same amazing Bionic 12 chip, cool wireless charging, and fantastic TrueDepth sensor array (so everybody can use Face ID to unlock their phone, a feature I love). Where Apple cut corners to get a cheaper price is mainly with the display. Being LCD, its contract ratio is 1,400:1 instead of the stunning 1,000,000:1 ration of the OLED on the XS. Also? No 3D Touch on these displays. Another savings is with the single camera vs. the dual-cams in the flagship models. None of these are terrible compromises. Whether it's worth the $250 savings is the question people are going to have to answer. If I weren't already going with Apple's iPhone Upgrade Program, I would probably pick the XR in red and be done with it. But since I am with Apple's iPhone Upgrade Program (the only way I can really afford any new-model iPhone now-a-days), I'll just swap my X for an XS when my renewal comes in December.

   
MACINTOSH
Not surprisingly, MacOS X was once again shit upon at the event. Apple has long been used their World Wide Developers Conference for all things Macintosh, so all we got from Tim was a reminder that "OS X Mojave" is coming on the 24th and it has "Dark Mode." Wheee...

Apple Event: MacOS X

Boy I wish Apple would put some serious money into redefining the desktop experience. Despite annual upgrades, MacOS X feels stale (at best) and downright stagnant (at worst). Giving us "dark mode" ain't going to fix that. Given how most of their revenue comes from iOS, neglecting the Mac is hardly surprisingly. But it is disappointing. Almost as disappointing as their "pro" model hardware that's not really "pro" at all.

   
And that's a wrap. Until next time. Where hopefully we will get an update on Apple's AirPower charging mat... something that was supposed to be released by now?

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Categories: Apple Stuff 2018Click To It: Permalink
   

Comments

  1. Ren says:

    I ordered a new Watch this morning, but I think I’m skipping the iPhone this year. Apple would give me $525 for my 256GB X, and I’d like the improved camera features of the Xs, but it would still be another $625 if I stuck with 256GB. Though, given my current usage, I could probably downgrade to 64GB to save $150, which does make it a bit tempting at $475. Still think I’ll pass.

  2. martymankins says:

    The EKG function of the Series 4 Watch is pretty amazing.

    I’m still on the S track when it comes to phones. I am with the 8 Plus now and will stick with it for another year before I will most likely upgrade to the XS Max (same physical size, bigger screen size).

    Mac wise, I’m still loving my iMac late 2015 27-inch. My 2015 MacBook is over 3 years old and it’s got issues. Not sure what I will do for a laptop Mac. I use a Windows 10 laptop for work (Dell Precision 4800). It’s a best and it’s way too heavy to travel with (it stays at my desk at the office and I remote into it) and plus, I don’t want to use a Windows system for personal things. Way too cumbersome. I might get a 13-inch MacBook Pro at some point, but for now, I clean install Mac OSX onto this slow MacBook every time a new OS release comes out.

  3. As an iPhone 7 owner, this year might be upgrade year for me. The XR seems very interesting. Price and better battery life might win me over. Sure it’s not an OLED screen but I can’t really miss what I’ve never had.

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