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Creativity

Posted on Friday, April 30th, 2010

Dave!Last night was when Adobe allowed their customers who purchased Creative Suite 5 to download it. Since I spend almost my entire day working in either Photoshop, Illustrator, or InDesign, this is a pretty monumental event that affects nearly all of my professional life... and a sizable chunk of my personal life too. All-in-all, they've added some amazing features that will make what I do a lot easier. But they've also made some mistakes of such astounding obviousness that it has me wondering if they bothered to beta-test the apps before release. Oh well. I guess you can't have it all.

Alas, the best new tools and hot new features are no substitute for creativity and good design.

All you have to do is watch television for an hour to see that.

Even with all the special effects and killer graphics available today, most television commercials are annoying crap that I can't wait to fast-forward through. But every once in a while a good commercial comes along that I actually want to watch. I dunno what it is about this latest 1-800-CONTACTS ad that strikes me funny, but it does...

It's as if companies are finally getting a clue that their commercials have to entertain if they expect people to want to watch them (especially in the age of DVRs). Sure there have always been great ads every once in a while, but they're really upping their game now. Like that great commercial from Old Spice... or those funny commercials from Ally Bank... or the amazing Betty White ad for Snickers... and now this one from 1-800-CONTACTS. All money well-spent.

Of course, we have a long ways to go before we can reach the awesomeness found in Japanese commercials...

And for those of you with the pizza toppings song permanently stuck in your head... you're welcome!

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Categories: Television 2010Click To It: Permalink
   

Comments

  1. jenny says:

    MY BRAND!!!

    My favorite commercial is still the Old Spice one with the guy on the horse.

    Look at me! Now look at your man! Now back at me!

  2. Hilly says:

    I love witty commercials without much flare. My favorite is that Orbit Gum commercial: “Who are you calling a cootie queen, you lint licker?”. Second is that Old Spice one. It makes me want to say random shit. Oh waiiiit. 😉

  3. Laura says:

    Incredible!
    I’m loving the bouncy/happy pizza toppings song. Great start to my morning!

  4. Suebob says:

    What the hell kind of pizza topping has 3 green ovals protruding from it? I am concerned.

  5. Sybil Law says:

    Oooh – I love the Orbit commercial, too; then Old Spice…
    I can’t even really think of any other commercials that grab my attention. Then again, I’m pretty brain dead today.

  6. whall says:

    Nationwide has caught my attention more times than I’d care to admit, with their humor.

    Makes me wonder if Demolition Man isn’t more true to our future than we originally thought…

    Now I need to see that again.

    Wait, now we have comment preview? YOU ARE NOT MY MOTHER!!!!

  7. Michelle M. says:

    I looove that Old Spice commercial. And the Old Spice Blocker commercials, too.

    And is everything cute in Japan?

  8. josh says:

    WHY DOES THE PIZZA GET ALL EXORCIST ON OUR ASS @ :25?! HATEZ THAT!

  9. martymankins says:

    I’m still using CS3 and it meets my needs, but after looking over the new features and functions of CS5, I may have to bit the bullet this year. Especially once I move to Snow Leopard (I’m running Leopard still)

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