Just looking at those makes my teeth hurt :P
Ever since I read that Hello Kitty Pop-Tarts are being released over at Timothy's blog, I've wanted them. Days of searching at local grocery stores turned up nothing, and so I started telling everybody I know to help me look. My Hello-Kitty Pop-Tart search eventually involved a dozen people in four states. Finally, after I had reached suicidal-levels of despair that I would never find Hello Kitty Pop-Tarts, my mom found them at the local Fred Meyer (hey, you really do "find it at Freddies!").
Behold the grandeur that is Hello Kitty Pop-Tarts...

BACKGROUND: I've long held a fascination with Hello Kitty, but not in the way you are probably thinking (i.e., I don't have my bedroom decorated in Hello Kitty merchandise, nor do I wear Hello Kitty clothing). Nope, my obsession stems from two things: 1) My love of Japan from my travels there, and 2) The elegant simplicity that defines the "Hello Kitty Look". As you might guess, Hello Kitty was a big influence when creating my cartoon persona...

HISTORY: Hello Kitty was created in 1974 by Sanrio graphic designer Ikuko Shimizu as one in a line of several "characters" for the company. Her popularity eventually escalated her to near cult status, and she is easily one of the most well-known Japanese exports of the last couple of decades. Remaining popular both in Japan and abroad, Hello Kitty can be found on everything from toys and stationery to toilet paper and vibrators. There is some question as to whether Hello Kitty was inspired by Dutch cartoon icon "Miffy" (created 1955 by Dick Bruna), but most people have written this off as a coincidence.
ASSOCIATES: Hello Kitty is often found in the company of her many friends, including Cathy the bunny, Tim & Tammy the monkeys, Tippy the bear, and (ironically) her pet cat Charmmy Kitty. Hello Kitty's full name is "Kitty White", and she has a twin sister name "Mimmy".
PACKAGING: Hello Kitty "Meow-Berry" Pop-Tarts are made by Kelloggs, and is just one out of dozens of Pop-Tart flavors. They are sold in boxes of twelve and are conveniently foil-wrapped in six two-packs. They weigh-in at 22 ounces and you can buy a box for under $3.00. In addition to the front panel (shown above), there is also a game on the back...

Colorful, and well-rendered in Hello Kitty Style, it's a search puzzle to locate as many bows as you can find. The answer is printed inside the carton, and I ended up missing two because they were so small or obscured as to be unrecognizable. Faithful to the Hello Kitty brand, and an eye-catcher on store shelves, I give the packaging an A-.
APPEARANCE: From the box, it appears that Hello Kitty Pop-Tarts are decorated in her signature pink color and sprinkled with miniature candies in the shape of Hello Kitty, bows, and flowers. The reality is a bit disappointing...

Instead of a festive pink frosting, it's kind of a purple-ish pink that's not very appetizing. Instead of the icing being neatly centered on the pastry, it was smeared off to one side. The generous assortment of candy sprinkles shown on the box were nothing more than a few scattered bits. In short, the product looked nothing like what I was expecting. If it had even remotely resembled what was on the box, I would have been much happier. But, alas, I give the actual product a D- for looks.
TASTE: Pop-Tarts are an acquired taste that not everybody enjoys. I happen to love them. My only criticism is that the pastry dough is dense and gummy when chewed... forming a kind of nasty paste. You have to be careful that you always have plenty of filling with each bite so that the crap pastry doesn't ruin your dining experience. The flavor advertised is "Meow-Berry" which is explained to be a "wild berry filling". Tasting it, I get a good sense of berry flavor, though trying to figure out which berries are in the mix is fairly difficult. I definitely taste strawberry... and probably some kind of raspberry or blackberry... perhaps a hint of blueberry... but nothing definite can be discerned. Overall I give the product a B for taste, considering we're talking about Pop-Tarts here.
OVERALL RATING: This product had such high potential, but really fell short in the appearance department. This is really bad news for a food item, and cuts the final score down to a C+. If Kelloggs could find a way to improve the look of Hello Kitty Pop-Tarts, they'd jump to a B+ or A- easy. Overall, I am giving them a cautious recommendation. If you like Pop-Tarts, these are worth a try. If you don't like Pop-Tarts, the Hello Kitty Meow-Berry variety will not change your mind.
Ahhhhh...Hello Kitty. I used to love all the Sanrio stuff (an secretly still do). When I was young (oh so long ago) there was a Sanrio store in our local mall. It was my favorite store in the entire world and I still think of it fondly.
If Timothy and I had known how much you yearned for Hello Kitty Pop Tarts, we would have gladly have sent you some. I have to admit I haven't tried them yet, although I do love Pop Tarts and Hello Kitty.
Yay!!! I'm glad you found them. Even though they only scored an average grade, you have to admit that seeing the purrrty pink box with our favorite bow-wearing kitty gives you a warm fuzzy each time you open the pantry.
My favorite Pop Tarts flavor is strawberry, and I prefer the unfrosted ones. The Meow Berry is reminiscent of strawberry, and the crunchy sprinkles remind me of eating birthday cake. I'm sorry that you had a bad sprinlkes and frosting experience. Mine was not disappointing.
I had a little Hello Kitty stamper the size of a nickel when I was 9, I used to stamp it all over my correspondences (back when you had to write to your friends by hand, then mail it to them in a self-addressed stamped envelope). It was super cute.
Now, let's talk about Pop Tarts. Honestly, they kind of taste like crap, don't they? But any child of the '70s knows that these little toaster pastries were the greatest things ever back then. Sugar in a square, breakfast approved! Oh the glory of it all. Back when sugar was acceptable, especially in the morning! (Remember Sugar Corn Pops and Sugar Snaps?)
But really now, Pop Tarts, just not the same anymore. They had to have changed the recipe or something. And the photo of the HK variety -- ack! That is seriously sad, so sad I laughed my ass off when I saw it. The packaging is cute, though, but I guess it's gotta be with such a lame looking product.
I wonder if Hello Kitty Pop Tarts are optimized for use in Hello Kitty Toasters? http://www.toaster.org/hellokitty.html
Pink sugary joy! Pop tarts! I am HUGELY doubted I'll be able to find the HK version but I am so wanting something loaded with sugar right now... and the local 24hour garage had no coke with lime... the limited edition couldn't be that limited right? The advert is still on the TV!
First bus to the supermarket in an hour and a half... and then ridiculously unhealthy junk ood will be mine!
I love pop tarts. I always bring some back to Norway with me. They are (one of) my comfort food.
I only eat them hot and toasted however. And I never get them if they don't have icing. Cold pop tarts taste like berry flavored cardboard. You are right. They could be so much better.
Like...toaster struedel. Yum....
Is it just me or does the fact that when you put something in a toaster with frosting and the frosting doesn't melt or come off seem sort of wrong?? Still Tasty!
Posted by Challen on April 29, 2006 | Reply
I was a child of the 80's and I find it amusing that all the popular toys that were around when I was growing up (Hello Kitty, Care Bears, Cabbage Patch Kids, My Little Pony, etc...) have made a huge comeback and are now popular again. I think they disappeared in the nineties (or I was just no longer paying attention) but now I have a three year old who worships the same characters I used to. If I wanted to save a ridiculous amount of money in toys, I would go over to my parent's house and unbox all of my old toys (and my brother's) that they have stored in their attic. I'm just far too lazy to go through almost three decades of stuff my parents have never thrown away. I would like to have my old Hello Kitty lunchbox again though. That was awesome.
Posted by shannon on April 29, 2006 | Reply
Oh. My. God.
I... I... yeah.
I must admit, though, that I never realized the Hello Kitty influence on DaveToons until this post. It just never dawned on me.
I guess I'll make sure to have some of these around when you're in Chicago in June and July. Will that guarantee that you'll drop me a line? Oh, that and the promise of Giordano's?
Actually Dave, Pop Tarts were invented in Ireland many years ago...My Grandma had the family recipe and would fry them up in a pan . She called them Fry Tarts...
Dave enstead of popping them in a toaster, try throwing them in a fry pan and grill to perfection.
Posted by Harold on April 29, 2006 | Reply
SOME years ago, in my university days...breakfast consisted always consisted of chocolate fudge or strawberry Pop-Tarts and a glass of milk.
Of course now I understand why I got the shakes half-way through the morning and don't eat them anymore...
But it is good to see that they are continuing to keep up with the times.
This was a very fun/feel-good blog entry!
: )
Posted by Randy on April 29, 2006 | Reply
Hey there - my friend Phil thought that I would enjoy your blog* since he noticed that we are both fans of the Hello Kitty PopTart.
*and he was right, I am enjoying it a great deal - keep up the good work!
Hooray for old schools toys! I'd take barrels of Legos and make forts for my GIJoe. I love those little fake trees! Unfortunately it took nearly all of my Legos to build something big enough! Oh, if anyone wants to sell their toys give me a hollar!
Posted by Challen on April 30, 2006 | Reply
I absolutely love the Hello Kitty PopTarts. I don't toast them. I agree that the HK shaped sprinkles are disappointing. That doesn't stop me from buying them. In my area, they are everywhere/every store.
Posted by Quickbeam on May 01, 2006 | Reply
I've always respected the simple nature of the Hello Kitty line.
As a long time Pop Tarts lover, I may have to scout these out. We don't have Fred Meyers here anymore (a few older FM stores converted into Smith's Marketplace), but I'm sure local grocers will have this soon.
My all-time favorite Pop Tart flavor is Frosted Cherry. most other flavors get passed up in favor of this main stay.
Posted by ChillyWilly on May 01, 2006 | Reply
Dang it. I think I missed four of those HK bows. What's with the one that's hardly noticable to the naked eye (on the purse right of Kitty herself)?
This is just a purposeful set up to failure.
Posted by Epona on May 14, 2006 | Reply
Wait, I mean, the *slipper* to the right of Kitty, not the purse.
Posted by Epona on May 14, 2006 | Reply
I f♥ck♥ng LOVE my f♥ck♥ng Hello, Kitty PopTarts
O_O They're so pink
O_O And nummy
O_O And so adorable
xD I LOVE THEM!!!!
HAIL THE HELLO KITTY POPTARTS OF GOODNESS!!!
Posted by [Emo Lover] on June 13, 2006 | Reply
i think hello kitty are great to be honest ive never tried the pop tarts everyone i know who has tried them said they are better untoasted but i dont know.
Posted by ??? on March 11, 2007 | Reply

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